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My Story

My journey into fitness didn’t start with six-pack abs, macros, or bodybuilding stages. I wasn't into fitness from a young age. It started with struggle — with poor habits, poor health, and a lack of understanding around nutrition, lifestyle, and our relationship with food.

For a long time, my wife and I simply didn’t know better. We weren’t living particularly healthily, and food was often used as comfort rather than fuel — especially for my wife, who struggled with emotional eating. I was a smoker for around ten years, and drank alcohol regularly. These habits were normalised in my life, even though they were quietly eroding my health.

Everything changed when my son was about to be born. I quit smoking just before his arrival, and the improvement in my health was immediate and eye-opening. But shortly after his birth, my wife experienced severe post-partum depression and psychosis. The medication she needed to recover caused significant weight gain, and when COVID lockdowns hit soon after, the added stress and isolation made everything harder. Comfort eating became more frequent, and her mental health was under immense strain.

 

At the same time, I was coping badly myself. For several years I drank every night — a long-term health disaster that I justified as “stress relief,” while knowing deep down it was anything but.

 

Eventually, something had to change.

 

My wife made the brave decision to begin her own self-improvement journey, tackling both her mental health and physical wellbeing. She joined Slimming World and a local gym to start rebuilding her health. While I had always been fairly active — having worked in manual labour most of my life and previously taught climbing and outdoor pursuits — this was the point where I stepped up in a new way.

 

I took over all the cooking at home and began educating myself properly about nutrition. I joined a gym, started training consistently, and also joined a Jiu Jitsu club. At first, my training revolved around Jiu Jitsu, boxing, swimming, and general fitness. As a family, we slowly started getting healthier together.

 

Over time, I reduced my alcohol intake - eventually quitting drinking altogether. Over the next two years, both my wife and I continued to work on our physical and mental health. The results were genuinely life-changing.

 

My wife lost a total of 7 stone, becoming the fittest and healthiest she had ever been in her life. I lost 2 stone, felt stronger, clearer, and more energised than I ever had before, and discovered something unexpected along the way — a deep love for training.

 

I began experimenting with weightlifting, starting with functional training before moving into powerlifting-style training alongside swimming and running. As someone who is naturally obsessive and detail-oriented, I dove headfirst into learning everything I could about fitness, nutrition, and training methodology.

I’d already been a business owner for several years, but after seeing — and living — the transformative power of health, fitness, and personal development, the idea of turning fitness into my career became impossible to ignore.

 

A huge part of my education came through podcasts and long-form discussions around evidence-based training and nutrition. I discovered Iron Culture, hosted by Dr. Eric Helms, and Revive Stronger, hosted by Steve Hall — both natural bodybuilding competitors with an exceptional depth of knowledge. My own training gradually evolved into hypertrophy-focused bodybuilding, and I completely fell in love with the process — both in the gym and in my nutrition.

 

Today, I’m building toward competing in natural bodybuilding in 2027, and I’ve structured my entire lifestyle around that goal in a healthy, organised, and sustainable way. I completed my Personal Training qualification at the beginning of 2025, and fitness, health, and bodybuilding are now woven into every part of my life.

 

This isn’t just a job for me — it’s who I am.

 

I’m committed to a long, fulfilling career in the fitness industry: becoming a better coach, a better athlete, and a better human year after year. My focus is always on progress, improvement, and helping others build lives they’re proud of — just as I’ve done myself.

© 2035 by Jordan Cooper. Powered and secured by Wix

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