Meet Jordan Cooper
I’m Jordan, a personal trainer in Plymouth and online physique coach. I help people build muscle, lose fat and understand how to keep progressing.
Where it started
Becoming a dad made me look seriously at my own health. I quit smoking before my son was born, but changing the rest of my habits took longer. Like many people, I had used food and alcohol to deal with stress.
As my wife and I began rebuilding our health, I took over the cooking, learned more about nutrition and started training consistently. I lost two stone and discovered how much better I could feel. Training became something I wanted to pursue, rather than another thing I felt I should do.
From personal progress to coaching
That curiosity grew into a commitment to understanding training and nutrition. I qualified as a personal trainer in 2025, and my own training developed into bodybuilding. I’m now working towards competing in natural bodybuilding, alongside being a dad and running my coaching business.
I know the satisfaction of pursuing a demanding goal. I also know that progress has to work around responsibilities, setbacks and the realities of everyday life.
What that means for you
You can expect clear direction, honest feedback and an explanation of why we’re doing what we’re doing. We’ll pay attention to your technique, training performance and nutrition, then adjust the plan as you progress.
Whether you’re finding your feet in the gym or pursuing a more ambitious physique goal, I’ll meet you at your starting point and help you raise your standards from there.